3) Notification of a promotion and congratulations are usually offered by a supervisor or high ranking member of the company. Promoting employees is a great way to develop your current team by giving top performers more responsibilities and, therefore, increased motivation and morale. These standards are used to measure the organizational performance. If employees are scared of communicating their thoughts and ideas out of … Along with higher salary, the new position requires the employee to take more responsibilities and perform other (more complex) duties. Guinness stout has been produced in Nigeria since December 1962 and the company is providing employment for approximately 4500 Nigerians. The sole purpose of promotion in any business organization is to motivate the workers towards achieving organizational goals. Transfer is defined as the moving of an employee from one job to another. There are several types of a job promotion, with importance, criteria, and checklist. Morale and retention. To determine the role of promotion in motivation of individuals towards having more interest in their jobs in Guinness Nigeria Plc. In many workplaces, people actively work towards promotion and its accompanied benefits. HO4: There is no significant difference between the promotion of individuals to higher ranks and their pursuits organizational goals and objectives in Guinness Nigeria Plc. A job promotion may be the result of an employee’s proactive pursuit of a higher ranking or as a reward  by employers for good performance. as a case study. 2. In 1939, the second Brewery was established in London. Promotion is a powerful communication tool about is valued within an organization. Promoting a worker’s progress is a good job – responsible responsibilities, more fame or status, more efficiency, and especially in terms of … At their core, they are both relationship-driven and among the most important indicators of how well leaders’ actions align to the company’s stated values. A promotion may include supervision responsibilities, as the promoted employee becomes responsible for administrative assistants and other staff. To investigate whether individuals placed on higher ranks after promotion motivate individuals to pursue after organizational goals and objectives in Guinness Nigeria Plc. This work may be more complex or more interesting; however, so most employees are happy to take it on. How will promotion motivates individuals towards having more interest in their jobs in Guinness Nigeria Plc.? On the other hand, the inefficient ones are demoted or encouraged on areas to improve on. To determine whether the increased salary package that followed promotion motivate individuals towards rendering better services in Guinness Nigeria Plc. • attract suitable and competent employees. It increases innovation. HO3: There is no significant difference between increased salary package that followed promotion and rendering better services in Guinness Nigeria Plc. 4. Some people, for example, prefer to  remain lower in rank so that they can stay in the field in professions like policing. The Ikeja Brewery was the third Guinness Brewery to be built and the first to be built outside the United Kingdom and Ireland. is an outstanding example of industry that came from abroad. 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How will individuals placed on higher ranks after promotion be motivated to pursue after organizational goals and objectives in Guinness Nigeria Plc.? Conversely, allowing a talented employee to stale in their current position can fuel thoughts of … Promoting from within a company boosts morale and helps keep productivity high. Where advertising focuses on growing sales, the importance of promotion strategy is that it builds customer … Typically is alsoassociated with a  higher rate of pay or financial bonus. This study concentrates on four factors or standards (these are promotion and interest in jobs, promotion and job satisfaction, promotion and better service and promotion and organizational goals and objectives) which affect organizational performance. Promotion of an employee not only encourages employees to perform much better but also gives employer or boss to enhance the workload and assign that work in order to get fruitful results from that person. 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